Market Overview

DermaVision is addressing a significant unmet need in the forensic imaging market by providing a solution that can accurately detects, dates, and documents bruises on all skin tones. Our innovative technology fills a critical gap left by traditional imaging solutions, which often fail to identify injuries on individuals with darker skin pigmentation.

Total Addressable Market: $1.2 Billion

The U.S. forensic imaging market represents a massive $1.2 billion opportunity, underscoring the significant demand for advanced imaging technologies in law enforcement, forensics, and related sectors.

Serviceable Addressable Market: $18.5 Million

Within this sizeable total addressable market, DermaVision has identified a serviceable addressable market of $18.5 million, comprising law enforcement agencies and organizations that closely align with our initial target customer profile and requirements.

Serviceable Obtainable Market: $1.7 Million in 3 Years

Leveraging our unique value proposition and strategic go-to-market approach, DermaVision aims to capture a serviceable obtainable market of $1.7 million within the first three years of operation. Our initial focus will be on police departments in California, a market segment that presents immediate opportunities for growth and validation of our technology.

Pricing Strategy

DermaVision's game-changing pricing model positions our solution as highly affordable, with a unit cost of $1,669 and a monthly software subscription fee of $15 per unit. This disruptive pricing allows even budget-constrained agencies to adopt our cutting-edge technology, driving widespread adoption and market penetration.

Market Potential and Growth

With our unique value proposition, DermaVision aims to capture a serviceable obtainable market of $1.7 million within the first three years by initially targeting police departments in California. Our long-term goals include expansion into healthcare and social services sectors, projected to be multi-million dollar markets.

Go-to-Market Strategy

Learn more about our strategic three-phase approach to introducing DermaVision to the market. Explore our plans for initial partnerships with major police departments, post-market surveillance and expansion, and broader adoption across law enforcement, healthcare, and social services.

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Our Competitors

Learn more about the competitive landscape DermaVision operates in. Discover how our technology compares to traditional forensic imaging solutions like Crime-lite AUTO, and how our unique capabilities like bruise detection across all skin tones and injury dating set us apart.

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